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Designers Corner

As you know from your own experience, most of the time you spend at a Web site is taken up with reading. Graphic elements are indeed a key (and essential) part of a Web page's design, but the bulk of the information is presented in good old-fashioned text. This implies, quite accurately, the importance of good writing to a quality Web site. However, "good writing" doesn't mean just good grammar, spelling, and style, though these are absolutely necessary. A quality Web page also needs a sense of purpose.

What does this mean? Simply this: when you ask yourself what this page is about, you can give a clear, simple answer. If you can't do this, it means that you're not sure why the page exists. Your visitors won't be sure when they see it, either. This is certain to send them away quickly, and they will not come back. Another possibility may be that the page is about too many different things; this is another way of losing focus, frustrating your visitors, and turning them away for good.


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