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Chapter 4. Crafting Pages

10-Second Summary
  • Start crafting the text elements of your Web pages.

  • Use line breaks and horizontal lines.

  • Create bulleted and numbered lists.

  • Link to and within other pages.

  • Optimize page properties for the audience and search engines.


When I hear the term “crafting pages” I think of an artist sitting down in front of a blank canvas, preparing to use oil paints to bring the images in her mind’s eye to life—and I hope you do too, because there’s so much involved in creating Web pages, especially if you want to create great Web pages. Great Web pages are designed. Great Web pages are crafted.

Wondering what kinds of pages you can create? Well, there are many. Here are just a few of the ones you might use:

  • Product brochures, documentation and announcements

  • Project meeting minutes, task lists and milestone timelines

  • Classroom lesson plans and bulletins for students or faculty

  • Daily, weekly or monthly newsletters

  • Service announcements or service plan details

In this chapter, you’ll learn how to add the essential features you’ll use in these, and any other kinds of pages. We discuss everything from text to line breaks to horizontal lines to lists and links. 99% of all Web pages have these basic elements, and before you use these features, you should read the tips and advice in this chapter.

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