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Chapter 8. Communicating with Your Visitors > Allowing for Visitor Input

Allowing for Visitor Input

Providing visitors with information is probably the most common reason for building a Web site. But after you’ve attracted visitors’ attention, you would be missing a prime opportunity if you did not also provide a mechanism for visitors to send information back to you.

The value of the information you receive from your visitors depends to a large extent on the way you present your request. Visitors are unlikely to fill out surveys and provide personal information that might be sold to mailing-list vendors without some significant reward. To get them to take the time and the risk of giving you information, you have to appeal to their best interests. They are more likely to be willing to help you gather information if they have an interest in your specialty area and if your Web site makes an effort to provide them with useful information that goes beyond your money-making endeavors.


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