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Part III: Appendixes > Final Thoughts

Final Thoughts

You can never give the printer too much information! No other industry has undergone such a massive technological manufacturing transformation in the last 20 years as the print service industry. With more and more capital investment in equipment, modern workflows, commodity pricing, and extreme turnaround times, not to mention new challenges as geography purchasing becomes far less important, your print provider needs you, their partner, to provide as much information as possible so that your job succeeds in their workflow.

As digital becomes more prevalent, higher in quality, and less expensive, you will be faced with the question of offset versus digital. Understanding the strengths and limitations of each means you will make more effective decisions. Refer to Appendix C for a discussion of printing methodologies.


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