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Part III: Appendixes > Repurposing of Content Workflow

Repurposing of Content Workflow

In my experience with content generation, most companies I work with have content and data scattered all over the company in various forms and repositories. Often these companies have separate departments for print and web. They might outsource their email marketing and likely use outside service providers for their broadcast advertising. See Figure D.7 for potential locations where your data and content might be located.

Figure D.7. Your content data and skills could be scattered all over the company.



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