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Chapter 2. Planning for Production > Specific Production Options

Specific Production Options

Within the context of print, planning for production involves paper (stock and substrate), ink or toner, and the printing method (digital and offset or alternative print technologies such as flexographic, serigraphic (or screen) printing, and so on). All these elements involve careful planning of the manufacturing process.

Offset and digital are the most common methods of printing marketing publications. Flexography is found in package and label printing. Screen and wide format digital are most often used for signage and printing on unusual surfaces or specialty items. Letterpress is still used for engraved stationery, stamping of forms, and ticketing.


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