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Chapter 2. Planning for Production > Distribution (via Print, PDF, and the Web)

Distribution (via Print, PDF, and the Web)

What do I mean when I say distribution? The sharing or delivery of content to its intended recipient requires that you know how to best deliver that content. For example, would you send an email to someone who doesn’t have a computer? Careful consideration and planning needs to take place by studying the demographics you are trying to market to, which will help you decide how to best reach them—via print, disk, or the Web. Be sure to ask these questions:

  • Who is your audience?

  • How will your content, message, brand, product, and service be distributed?

  • How quickly does this information need to reach them?

  • Which distribution method has proven most effective in the past?

  • Which distribution method has proven least effective?


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