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Introduction

Introduction

When we first started discussing this series, I kept thinking of it as curriculum and then I adjusted my thinking to “self-taught” curriculum. Remember, I’m a trainer—hands-on, onsite, instructor-led is our mantra. Throughout the years, I can’t remember finding a published work I felt contained exercises geared to our customer base. They either were too basic or taught features that would be infrequently used.

So, in developing the outline for the book, it was important that I kept in mind you, the reader. Who are you? I imagine you are in some form of marketing, communications, publishing, or graphic arts. Your educational background might be in design, but odds are it’s not. You might have hired into this job or your job might have evolved into this position. You might have some minimal page layout experience; you might not.


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