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Part I: Getting Started > Planning for Production

Chapter 2. Planning for Production

Why plan? The answer might seem obvious, yet how many of us thoroughly plan our content creation and distribution exercises in this fast turnaround, impossibly deadline-driven industry? You really should preplan. This step solicits feedback from all the resources before the project is created, saving costly time and money and avoiding the mistakes that impact production. When you know your goal, you can plan the finished product or service. In addition, you have all your questions answered, the budget approved, the message approved, the distribution method chosen, so you simply need to plan the manufacturing steps, coordinate your resources, and implement your timeline.

Many tasks are required to publish content and several hand-offs. You will be collaborating internally with sales and marketing professionals, engineers, and operations staff; you’ll also communicate externally with photographers, print service providers, graphic artists, and web developers. So, when you tackle the assignment of publishing content, planning is very important.


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