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Planning the Project

Company collateral is the first step, and an extremely important one, in establishing your company’s image or brand. A lot of thought needs to go into not only how you will be using your collateral on a daily basis, but whether it accurately reflects your company’s image, product, or service. Elements to consider include the budget, format, style, color, paper choice, bindery processes, finishing processes, and mailing processes.

Distribution Choices

When selecting stock and ink for your collateral project, you must consider how the collateral will be used and what type of devices it will be fed through. This can significantly affect which inks your printer will advise. As an example, one of my stock choices was vellum because it runs through laser printers but smears with inkjet inks:


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