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Chapter 6. Designing a Product Sheet > Planning the Project

Planning the Project

Company marketing materials are one of the first ways you will express what your company does and what type of product or service your company offers. Aside from the material you will develop here, it is always important that you, or any representative of your company, be able to describe your company and products or services in a few brief sentences. One of my friends used to refer to this as the “elevator speech”: Can you convey to someone in the time it takes to ride an elevator a few floors what your company is all about? This information should be included in any marketing piece.

In this exercise you will develop a single-page product sheet, front and back, which can be distributed in print form or as a PDF. It will convey information about a product or service and your company, and marketing/sales information that will define both the product or service and the company.


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