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Planning the Project

Why would you need to place an advertisement in a magazine? or create a poster? These types of marketing pieces are event driven. To promote an event, you could place an advertisement in a magazine your customers might read. The date and time of your event should be prominent. An easy map to the location is also a good idea, as is a description of the event. You should explore the science of demographics in choosing the appropriate circular to place your ad. Who are your customers, and which publications do they read?

Most publications will send you a media kit with their demographic breakdowns, editorial and content calendar (in case you want to place an advertisement during an issue that might be discussing your industry), as well as their rates for advertising.


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