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Chapter 7. Creating a Brochure > Planning the Project

Planning the Project

This project is an extension of the previous project: creating a product/service sheet. The product sheet focuses on a specific feature of the company and is more technically oriented. The brochure, while more sophisticated in layout, structure, and production, will be more general in content. Whether you are involved in marketing business-to-business products/services or are a consumeroriented manufacturer or service provider, having a nice printed piece to leave behind is an important part of your marketing portfolio.

You can approach this project with a specific purpose or goal, such as “we need to promote or sell x,” or you can approach this project with the idea that this will serve as the template for a variety of products and services. It’s up to you. Nonetheless, there are always planning considerations to think about. By now, you will have answered questions such as “Who is our audience?” and “What kind of style will best convey our message?”


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