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Chapter 3. The Game Plan: Developing a W... > Understanding Print, the Web, and Be...

Understanding Print, the Web, and Beyond

In the 1980s, computer technology redefined print publishing. In the 1990s, the Internet and the World Wide Web took center stage as a powerful medium for communication. As we begin to settle into this new millennium, wireless technologies are pushing design and communication even further.

By the Way

Another workflow that is becoming more common as bandwidth increases is creating content for video. Adobe has a separate Video Collection of tools that can be used to create this content. The good news is that these tools, including Premiere Pro (video editing), After Effects (special effects and compositing), Encore DVD (DVD authoring), and Audition (sound editing), are all applications that integrate with the apps you now have in Adobe Creative Suite (mainly Photoshop and Illustrator). Should the day come when you need to dive into the world of video, you'll already have some of the tools—and the knowledge—to get you started.


As we look at the workflows specific to these different media, I'm going to focus primarily on the aspects that involve working with the Creative Suite directly. Obviously, many different things need to happen to communicate your (or your client's) message. For example, concepts are discussed, copy is written, sketches are drawn, and meetings with the client are endured (oh, the agony)—all before you even start working on the project. This book, however, focuses mainly on the technical aspects of doing your job, not necessarily the conceptual ones. I'm going to assume here that the initial concept is done and that you have copy written.

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