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Chapter 1. Overview: The Creative Process > The Right Tools for the Job

The Right Tools for the Job

Take a good look at any successful company, and you'll find a team of people who all work together toward a common goal. The employees, each with his or her own strengths, are coordinated by a masterful president or CEO. Successful sports teams share similar traits—take basketball, for example.

A basketball team has five players: a center, whose primary job is to score; two guards, whose primary job is to get the ball to the center; and two forwards, whose primary job is to be an alternative option to score (see Figure 1.1). There is also a coach who coordinates plays and aids in communication among players. Each player possesses specific talents to do his or her job.


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