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Placing the Text

As mentioned in the preceding chapter, you can place a text file, or you can just type the text yourself inside InDesign. Add the body copy for the ad, and create a paragraph style using Adobe Caslon Pro Regular, 13.5-point text on 18-point leading, with Optical kerning turned on. Apply the paragraph style to the body text (see Figure 14.13). I used two text boxes, linked together to create the two columns.

Figure 14.13. The two linked text boxes, with the paragraph style applied.



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