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Chapter 14. Creating an Ad Campaign > Choosing and Preparing Images in Photosho...

Choosing and Preparing Images in Photoshop

All those sayings that you hear people repeat endlessly, such as “Image is everything” or “A picture speaks a thousand words,” prove quite true in the world of advertising. Advertisers know that they have only a few precious seconds to attract people's attention before they move on to something else.

In this campaign, you're going to create a series of three ads; each will display a photograph with the caption “Relax. Revive. Refresh.” The photos will be large, will have people in them, and will convey a clear message of what Sunflowers has to offer.


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