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Q1:A book I have on FrontPage 2002 suggests that keywords can be added to Web pages to make them easier to find in a search. How can I do this?
A1: It's relatively easy to add keywords to a page using a hidden keywords meta tag. However, because this feature has been abused by unethical Web publishers, most search engines ignore them (including Google and Altavista). Inktomi is the last large search portal to support them, and it contributes only a small amount of traffic to most sites, so it isn't usually worth the effort.

To add keywords to a page, right-click an empty area of the page and click Page Properties from the context menu. On the Page Properties dialog box that appears, choose the Custom tab to bring it to the front.

Two different Add buttons are shown—one for system variables and another below it for user variables. Click the User Variables Add button. The User Meta Variable dialog box opens.

In the Name text box, enter the text keywords.

In the Value text box, enter a list of keywords that describe the page (or site), separated by commas. Here's an example:

drill, driller, drilling, contractor, contract, TSS, Texas,
Oklahoma, New Mexico, Louisiana, Arkansas, Dallas, Austin,
OSHA, OSHA certified, OSHA medical monitored, level D PPE,
level B safety, CME 55 ATV track rig, CME 55 ATV, Mobil B 59,
B 59, Mobil B 57, B 57, Mobil B 53, B 53, Simco Earthprobe 200,
Hilti core drill, Stow slicer, Ford Super Duty support,
Ford Super Duty truck, 3500 PSI steam cleaning unit,
down hole tool, down hole tooling decontamination, cleanup,
clean, removal, environmental drilling, geotechnical drilling,
direct-push sampling, ORC injection, inject ORC, remediation,
Bombadier track unit, safe, high quality, reliable

The keywords in this list describe an environmental cleanup company and the services and equipment it offers. Because the feature is falling into disuse, a better way to promote a site for search engine users is to use descriptive words and phrases often in page titles, hyperlinks, and on the pages themselves.

Q2:Is there a way to change the text that appears when my page shows up in a search engine?
A2: There is—add a hidden description meta tag to each page in a manner similar to adding the keywords tag. Right-click a page, choose Page Properties, and click the Custom tab to bring it to the front. Then add a user variable named description with a value of 100 words or less explaining what's on the page in sentence form (rather than a bunch of keywords that identify its topics). Here's an example:
An environmental, geotechnical, and direct-push drilling contractor
licensed in Texas, Oklahoma, New Mexico, Louisiana, and Arkansas.

Some Web publishers use a page's main heading and the first few sentences that appear on it for the description. If you use description, it's important to make a different one for each page of your Web site. Some search engines conclude that pages with the same title and the same descriptive summary are duplicates of each other, and list only one of them in its database.



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