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Lesson 1. Asset Creation and General Set... > Using a wordmark as part of the logo

Using a wordmark as part of the logo

Typography and the creation of wordmarks (logos designed only with letters and no images) are other matters well worth spending time on. The best designs derive from a careful typographic exploration, examining the attributes of each letterform and its relationship to others. To get just an idea of the vast variety and classifications of available typefaces, look at http://www.adobe.com/type.


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