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Chapter 9. Text Effects

9. Text Effects

Go back and look at the newspaper and magazine advertisements created in the 1800s. (Yes, that was before I worked in advertising.) In those ads, the text marches along in a straight line without swerving toward or moving around the images.

In those days, it was extremely difficult to wrap text around an image. Each line of text had to be cut and pasted around the edges of an image.


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