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Chapter 8. Adding Rich Media

Chapter 8. Adding Rich Media

New Media developers can't avoid encountering the term Rich Media. Unfortunately, the term is very difficult to define. It seems to adopt whatever definition is tagged onto it at the time.

Macromedia has embraced the term and, for the past couple of years, has seemingly added it to every document and presentation put in front of its clients and the public at large. Thus it makes sense, for the purposes of this book, to use their version of the term.


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