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Chapter 7. Typography > Copyfitting

Copyfitting

If you need to squeeze text into a tight space or bring up a stubborn orphan word or hyphenated word (horrors!) from the end of a paragraph, use whichever of these techniques you think your readers are least likely to notice:

  • Use Auto Hyphenation.

  • Turn on Auto Kern Above for the smallest type size you're using in QuarkXPress (Edit, in Windows) > Preferences > Print Layout or Web Layout > Character.

  • Apply -.5, -1 or -2 tracking (not more!).

  • Rewrite the copy—delete, add, rearrange, or substitute words (only if you have permission to do so or it's your writing!)

  • Widen the column.

  • Apply 99% scaling.

  • Apply slightly tighter word spacing by using an H&J.

  • Switch to a condensed font.


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