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Chapter 16. Checking and Publishing Web ... > Adding Meta Tags for Search Engines

Adding Meta Tags for Search Engines

Meta tags are bits of HTML coding, which among many uses, help search engines, such as Yahoo!, Alta Vista, and Excite, create directories to the World Wide Web. FrontPage makes it easy to add meta tags to attract the attention of search engines or keep them out of your site. Adding keyword meta tags makes it easier for search engines to categorize your site. The robot meta tags used on page 393 keep the same engines from indexing your site or following all its links, something you may want to do for an experimental site or one intended just for friends and family. The robot tag won’t block every search engine, but it will keep out the vast majority.

To help search engines index your site

1.
With your Web site open, choose File > Properties (Figure 16.12).

Figure 16.12. To add meta tags to a page, first choose File > Properties.


2.
When the Page Properties dialog box appears, click the Custom tab, then click Add in the User variables section (Figure 16.13).

Figure 16.13. Click Add under the Custom tab to create a new meta tag.


3.
When the User Meta Variable dialog box appears, type keywords into the Name text box, then type the actual keywords that summarize your site’s topics—each separated by a comma and a single space— into the Value text box (Figure 16.14).

Figure 16.14. Use the User Meta Variable dialog box to add keywords to your meta tags.


4.
Click OK to close the User Meta Variable dialog box and the keywords will be listed in the Page Properties dialog box (Figure 16.15).

Figure 16.15. New meta tags are added to the Page Properties dialog box.


5.
If you want to change the keywords, select that line in the User variables list and click Modify. To delete the keywords entirely, click Remove.

6.
Once you’re satisfied with the keyword changes, click OK. The keywords will be added to your site’s meta tags.


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