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HTML, and PDF

There are two primary methods of putting interactive XPress pages onto the Web: creating HTML and creating PDF files. Each of these has its limitations and strengths, and you might find yourself using different methods for different situations (I discuss each of them fully in this chapter). There's one thing that they both have in common, though: they all require a radically different approach to laying out pages and presenting material than print-based publications do. You can't just plop a for-print brochure into one of these formats and call it quits. As I've said before, how to design is outside the purview of this book, but what you can and cannot achieve with each method is essential to making the switch to online publishing.

Note that while XML is also often considered a “Web format,” it's really more of a way to encode your content so that it can be formatted in a number of different ways, including print. I'll discuss QuarkXPress's XML tools in more detail in Appendix E, XML Tools.


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