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Repurposing Content

As you'll soon see, QuarkXPress is not the world's best Web-page generator. So why did Quark put all that time and energy into adding so many Web tools? For a simple reason: They saw too many of their customers mocking up Web page designs using QuarkXPress, Illustrator, and Photoshop, then printing the designs out and telling the Web folks to recreate the whole thing using other tools. It's a sadly common workflow, and it's incredibly inefficient.

The Web tools in QuarkXPress let you cut out a major step in the process because you can quickly build a mock-up of a Web page or Web site using the XPress tools you already know how to use, and the Web folks can use your work as a first draft. Sure, you can build a finished Web page or a Web site in XPress, but in most cases you'll want to tweak your results in a more sophisticated program, like Dreamweaver or GoLive.


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