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Foreword

Foreword

Quark XPress Secrets

No sane person introduces a desktop application and expects it to become essential to an entire industry. For that kind of dreaming you would need to ingest much more than Dr. Pepper and pizza, the two basic food groups that fueled the development of QuarkXPress 1.0 back in 1987. We hoped you'd like it. We didn't want to fail. Little did we know you wouldn't let us.

Today almost everything you read in print was produced with QuarkXPress, from the newspaper that hits your front porch in the morning to the menu at your favorite restaurant at night. Within major publishing organizations, QuarkXPress has served as a catalyst to greater efficiency, overshadowing the power of the old, expensive, dedicated high-end systems once used to put words and designs on paper. To smaller publishing entities and to individuals, QuarkXPress gives the ability to produce professional, expensive-looking publications at relatively low cost. QuarkXPress is an elite tool, good enough for the biggest and best—but it is also a democratic one, because you don't have to be the biggest and best to afford it.

In 2001, after writing code for QuarkXPress and other products for fourteen years, I decided to leave Quark, Inc., and focus my attention on the Gill Foundation (www.gillfoundation.org) and on snowboarding (www.outboard.org). However, I continue to watch Quark's developments, and with the release of version 5.0, Quark has simplified the cross-media production workflow, provided a number of powerful tools, and rewritten hundreds of thousands of lines of code to offer you the best QuarkXPress product to date—and they've done a pretty good job with updating the documentation, too. But the fact is that the official documentation will only take you so far, and is not meant to go into the kind of detail that David Blatner achieves with this edition of Real World QuarkXPress.

Back in 1990, when David first asked me to write a foreword for this book (it was named The QuarkXPress Book then), I thought, “Yeah, sure. I'll write something lukewarm that says how nice the book is, and that it is a great addition to your library.” Then I read it. It is more than a good book about QuarkXPress. It is a great book. Subsequent editions have proved worthy of their predecessor, always providing up-to-the minute information on all the new functionality in QuarkXPress, including many undocumented tips and tricks that let you get the most from the program.

This edition of Real World QuarkXPress goes even farther, incorporating dozens of techniques from another Blatner book, QuarkXPress Tips & Tricks, as well as covering every new feature in QuarkXPress 5.

If you're thinking of buying this book, take it on up to the cash register and do it. Go ahead. You'll feel better and you'll probably work more efficiently, too. No matter what your level of expertise, there's something in Real World QuarkXPress for you, and over time it will prove to be one of the most useful QuarkXPress-related books that you own.

Tim Gill

Founder, Quark, Inc.

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