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Chapter 7. Typography > Type for print

Type for print

Our philosophy about choosing fonts for print output is similar to our philosophy about friendship: Pick a few sturdy, depend- able serif font families to use for body text that you really like and get to know them well. Serif fonts are the least tiring to read. A few of our current favorites in this category include New Baskerville (which you're reading now), Sabon, and Caslon. Garamond and Goudy are other good classics. Use fonts from the same family—not from different families: Regular for the main text, bold and/or italics for emphasis.

Make your rags look pretty

When all the copy is in place and ready for imagesetting, stop for a moment to fine-tune the right edge of your left-aligned paragraphs. Try to make the second-to-last line longer than the third-to-the-last line:


Every child is an artist.
The problem is how to remain
an artist once he grows up.

Or make the last line the longer than the second-to-last line:


Every child is an artist. The
problem is how to remain
an artist once he grows up. Pablo Picasso

But don't let the whole thing cave inward:


Every child is an artist. The problem
is how to remain an artist once
he grows up.



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