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Chapter 9. Web Design for Puppetmasters,... > Conceptualizing the ARG-Related Web ...

Conceptualizing the ARG-Related Web Page

You saw in Chapters 3 and 4 how, by drawing on reasoning, logic, and the otherwise larger collective intelligence of a group of people (Cloudmakers) coming together via the Web, an ARG as complex as the Beast was solved, and solved in a very short period of time.

In my opinion, this collective intelligence component of alternate reality gaming is the most interesting and influential aspect of the emerging gaming genre. Imagine trying to solve a puzzle as complicated as the Beast without the use of a collaboration tool as rich and full-featured as the Web—it just wouldn’t be possible, or certainly not in the short amount of time taken by the Cloudmakers.


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