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Summary

This chapter presented an overview of the history and development of alternate reality gaming, with specific emphasis on the development of what most consider the first real ARG, which was the game, later to be termed the Beast, which was developed in conjunction with the film A.I. The chapter then moved to a discussion of the larger implications of alternative reality gaming by considering its (negative?) connotation as an example of “viral marketing,” as well as its ability to utilize the Web in a truly groundbreaking fashion in terms of group collaboration and collective intelligence. Finally, the chapter concluded with a short discussion of recent games and a preview of what issues (some of them controversial) these new ARGs are presenting, both to those who develop and those who play them.


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