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Future ARG Directions

In this chapter, we’ve looked at the larger implications of alternate reality gaming in such diverse areas as immersive marketing and education, but those are just the tip of the iceberg.

I’d like to close this introductory chapter to ARGing with a discussion of what is perhaps the most intriguing direction that ARG-related concepts might take us, and that is the potential ability of these games to be used as instruments of positive social change.


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