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Chapter 1. Unreality: A Brief History of... > But...Is It All Just a Marketing Tri...

But...Is It All Just a Marketing Trick?

The title of this section is, admittedly, a bit of a loaded statement. Personally, I want to become interested and involved in something (gaming or otherwise) through my own free will and not because I have been manipulated or otherwise duped into thinking my focus of interest is not what it appears to be.

That being said, you could look at the Beast and indeed all ARGs as nothing more than very elaborate marketing gimmicks. And to some degree, that’s exactly what they are.


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