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Chapter 1. Unreality: A Brief History of ARG

Chapter 1. Unreality: A Brief History of ARG

The world of alternate reality gaming, at least as we know it now, is a relatively young world, dating back to the spring of 2001. While there were many precursors (at least conceptually) to this world, the gaming genre really did begin back in the spring of 2001 when an otherwise innocuous advertising campaign for a science fiction film caught the eyes and imagination of some savvy moviegoers. A few months later, a group of these folks had collectively dubbed themselves as the “Cloudmakers,” and the fascination with alternate reality gaming began in earnest.

Now, less than five years later, the term ARG is slowly but surely starting to enter the popular computer gaming lexicon, as more and more people are becoming immersed in this strange and fascinating world. Fact or fiction? Innocent, provocative fun or something more sinister? Manipulative corporate marketing or legitimate gaming genre? These are all questions that have been (and are continually) asked when it comes to what, exactly, ARG means, where it came from, and where it is headed.


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