• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Summary

This chapter presented the second part of a very much-abridged history of how the Beast originally unfolded and was played/solved by the Cloudmakers. As is hopefully evident from this chapter as well as Chapter 3, the detail and forethought that went into the design of this game was certainly unprecedented, especially when you consider the game was, to some degree, designed only as a supporting device for a larger advertising campaign for the film A.I. But, ultimately, that line of thinking only goes so far. The Cloudmakers, utilizing their own collective/collaborative abilities, and not to mention an extreme level of perseverance required to stick through a very involved game for several months, were not only able to solve the game but point the genre of alternate reality gaming in a new direction. In fact, they really created the ARG genre, as their ability to solve the mystery of the Beast was both inspiring in its own right, as well as justifying the amount of time and work that went into the game design. While there are arguments (as discussed in Chapter 1) that ARGs are, ultimately, not worth the resource involvement from an advertising perspective, the simple fact that there are now several new ARGs, as well as a variety of related/supporting Web sites (most notably www.argn.com) indicate the genre is here to stay and continually morphing into something new.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint