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Chapter 3. Past Reality: An Annotated ARG, Part I

Chapter 3. Past Reality: An Annotated ARG, Part I

As you now know, the first of the well-known ARGs was the one developed for the film A.I. back in the spring of 2001. This ARG, commonly referred to as the Beast, drew an unexpectedly large response, and also was the impetus for the formation of the Cloudmakers, certainly the most well-known collaborative ARG group and, as we have also discussed in earlier chapters, a group that, through its collective and collaborative problem-solving abilities, pointed the way to implications of ARGing that went well beyond a simple game.

But what was it about the Beast that made it such an irresistible pull for so many people? And how was it that a Web game developed into something that become not only so unique as a gaming genre, but, at least to some degree, so controversial?


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