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Summary

This chapter presented you with a detailed overview of how you might become involved in a specific ARG (in this case, the ARG “The Art of the Heist”). To highlight the process of discovery, we first visited argn.com to see what information was available about existing ARGs in play, and we chose to explore The Art of the Heist further. In doing so, we discovered an excellent quick-start tutorial to the ARG, which provided essential background information about the game, as well as highlights (given this ARG mixes real-world situations with virtual clues) from other gamers who were able to visit actual physical locations involved in the game, take pictures/notes, and report back to others involved in the game. All of this information is posted on the quick-start site for easy reference. As we worked through the quick-start guide, we also examined some of the actual Web sites involved in the Heist ARG, highlighting the wonderful complexity of the game, as well as seeing the implied marketing effort by Audi (sponsor of the ARG), which is arguably very risky. Of course, as mentioned in the chapter, the “real world details” of the genesis behind the ARG need not concern you, as you can simply—if you wish—focus in on the ARG as a game and enjoy it as just that.


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