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Chapter 8. A Post-ARG Analysis > Taking Route 66 on the (Real) Road

Taking Route 66 on the (Real) Road

The final point of analysis between the sample ARG and an actual ARG is how our Route 66 ARG might be enhanced or otherwise succeed (or fail...) if it were turned into an actual ARG.

Now, obviously, if the game’s story line received the support of a major marketing campaign, then all kinds of interesting things might suddenly become possible: for example, a meeting of the Travelers might actually be staged at the real St. Louis Arch, played out by professional actors!


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