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Chapter 18. Understanding the CRM Market... > Microsoft's Reseller Partner Channel

Microsoft's Reseller Partner Channel

Microsoft is now putting a new channel management team in place, financial incentives to stimulate partner satisfaction, and strong mechanisms to protect partner interests as the company continues its transition to the .NET Web services platform.

The firm is using partner conferences to unveil $500 million in channel programs, including the hiring of hundreds of additional partner account managers, as well as financial incentives to motivate employees to bring partners into small to medium-sized enterprise (SME) and enterprise projects.


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