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Leads

In Chapter 4, “Microsoft CRM Functional and Conceptual Overview,” we introduced the concept of Contact and Account records. In most business, Lead records will be the first step at arriving at a Contact or Account record.

Many marketing and salespeople will be happy with the way Microsoft has chosen to model leads into Microsoft CRM. Specifically, by keeping Leads separate from Contacts and Accounts, Marketing can import and qualify data without cluttering the views sales-people use.


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