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Chapter 15. Redesigning Your Business fo... > Understand Your Business Process

Understand Your Business Process

To provide the aforementioned customer-centricity, you need to evaluate your business processes to understand them and to know whether they need changes.

The Goal

Your goal is to understand the existing business process to support, redefine where necessary, and enable it through technology. The recommended way to do this is to conduct a series of interviews, which provide the basis for building the following:


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