• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Microsoft CRM Concepts

The theory discussions are complete for now—this section describes the core concepts of Microsoft CRM in terms of their typical intended uses (other concepts are touched on in later chapters). To understand what typical intended uses means consider the following diatribe. At one point or another, we've all bought some product that came with a manual that said “congratulations you are the proud owner of a…” then there's normally some information about safety and a list of the things that you really shouldn't do with the product. Microsoft CRM has no moving parts, so there's little chance of getting hurt. The manual could say “congratulations you are the proud owner of Microsoft CRM now go and do whatever you want with it.”

Some pretty interesting things have been done with CRM, and I have no doubt that even more interesting things are ahead. For example, CRM is in use in the United Kingdom for citizen management while at the same time being used to track farmers in rural Wisconsin. CRM can literally be configured for any type of relationship tracking. However, for the purposes of this book, I will describe the typical intended uses of each concept and let you come up with your own uses and interpretations.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint