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Chapter 4. Microsoft CRM Functional and ... > Microsoft CRM Product Positioning

Microsoft CRM Product Positioning

One of the most confusing points around Microsoft CRM is its target market. Microsoft's messaging refers to small and mid-market, but the definition of both of those segments is highly variable. Figure 4.2 depicts Microsoft's wide definition of the midmarket. As you can see, this definition includes companies ranging in size from 25 to 500 employees.

Figure 4.2. Microsoft CRM's intended market space.



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