Share this Page URL

Chapter 4. Microsoft CRM Functional and ... > Microsoft Business Solutions, Micros... - Pg. 44

Microsoft CRM Functional and Conceptual Overview Announcements Customization Tools Security and User Management Workflow and Routing Tools · Workflow Manager · Workflow Monitor · Implementation Tools · Deployment Manager · · · · 44 What is perhaps most deceiving about the application itself is its almost cartoon-like appearance at first glance. The thoughtfully laid out screens with their colorful icons give the impression of a game more than a business application. Don't be fooled; behind this user-friendly facade is surprisingly deep functionality; especially for a first release product. Microsoft Business Solutions, Microsoft, and Microsoft Great Plains Throughout the book I'll refer to Microsoft CRM. The official name for this product is really Microsoft Business Solutions CRM. Most of us know Microsoft as the leading developer of personal computer (PC) operating systems (Windows 2000, Windows XP, and so on), desktop productivity applications (Microsoft Word, Excel, and so on) and perhaps application development languages (Microsoft Vis- ual Basic, Active Server Pages, and so on). On April 5, 2001, Microsoft completed the acquisition of Great Plains, a Fargo, North Dakota com- pany that specialized in Microsoft-based accounting, financial, and operational software. This ac- quisition catapulted Microsoft into the world of business applications. Great Plains has now become