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Chapter 16. Managing Your Service Vendors

Chapter 16. Managing Your Service Vendors

In this chapter

Establishing Your Requirements

Finding the Best Products and Services

Communicatitng Your Requirements

Integrate Your Vendors

Tying It All Together

Partnership Model

Use Case Corner

Summary

Many of the services your customer relationship marketing initiative will need are available from various service vendors. For example, you can purchase services such as list management, direct mail, call-center support, mailing address cleanup, ISP and ASP providers, and customer or prospect database providers. Your task will be to figure out what you'll need, and then find the best source and set up a relationship with the selected vendor.


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