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Chapter 1. Introduction

Chapter 1. Introduction

In this chapter

Who Should Read This Book?

A Multilevel Reference

Special Features in the Book

Summary

This book is a comprehensive user's guide to help you embrace the new capabilities provided by Microsoft's Customer Relationship Management (Microsoft CRM). Microsoft CRM enables small and mid-sized enterprises (SMEs) in any industry to build more profitable customer relationships through increased sales effectiveness and consistent customer service.


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