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Chapter 18. Creating Dynamic Web Pages > Understanding Microsoft's View of Data...

Understanding Microsoft's View of Databases and the Web

Giving away Web browsers, including Web servers with Windows NT Server 4.0, and distributing free Internet enhancements for browsers and servers isn't a business model that's likely to add much to Microsoft's bottom line. To earn a return on its Internet investment, Microsoft ultimately must sell, not give away, products. The initial objective of Microsoft's Internet program is to increase sales of Windows NT Server 4.0 as an Internet/intranet server and to make SQL Server 6.5+ the client/server database of choice for conducting Internet commerce and distributing information from corporate databases over private intranets. Data marts, data malls, and distributed transactions are the keys to Microsoft's success in the back-end of the Internet/intranet business.

Rolling Up Data to Marts and Malls

Most large organizations have established or plan to establish intranets that let networked users of Web browsers query data that is stored in databases running on mainframes or minicomputers. Letting users run queries directly against these business-critical transaction databases is an anathema to the vast majority of information services managers. Data warehouses make organization-wide information available without disturbing day-to-day database operations.


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