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Chapter 1. Making Sense of Data

Chapter 1. Making Sense of Data

Data is of no real business use if you don’t use it to improve your or your organization’s business decisions. For example, a business might track its customers’ purchasing behaviors, but if it doesn’t analyze these behaviors to determine which products to stock, discontinue, discount, cross-sell, or up sell, it could miss significant revenue opportunities.

In this chapter, you’ll learn about the types of data you can analyze with Microsoft software applications; you’ll understand how the formats in which an organization stores data can affect its approach to data analysis; and you’ll learn how to use data analysis methodologies. Finally, you’ll read about data analysis tools and applications developed by Microsoft and about the situations in which you should use them.


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