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Proposal Writing 101 > Word Usage

Renderas:sect4. Word Usage

Much has been written about using simple words and eliminating the so-called fog in business writing. As a rule, you should strive to achieve no higher than a 9th-grade reading level in your proposal. The Executive Summary should be even lower. This is not to “dumb down” your proposal—it is to make it readable at a pace that will keep your reader's interest.

Most word processors will calculate the reading grade index for you, and the grammar checking utility will suggest changes to simplify your text. Select the strictest grammar checking—you'll be surprised at the number of suggestions.


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