What Is Style, and How Do I Get Some? 4. 199 These are the times that try men's souls. The summer soldier and the sunshine patriot will in this crisis, shrink from the service of his country; but he that stands it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly; 'tis dearness only that gives everything its value. -- The Crisis, Number I by Thomas Paine Take My Word for It Abraham Lincoln built the "Gettysburg Address" on parallelism and repetition, drawn from his deep knowledge of biblical rhythms: "But in a larger sense, we cannot dedicate--we cannot consecrate--we cannot hallow-- this ground." Notice the repetition of the parallel phrase "we cannot." Lie Like a Rug You know the three big lies about reality: "The check is in the mail," "You don't look a day older," and "We'll keep your resumé on file." There are a lot of little lies, myths, and half-truths about effective