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Chapter 25. Business Writing: Write Angl... > Resumés and Cover Letters: Get on th... - Pg. 260

Business Writing: Write Angles 260 Danger, Will Robinson If you decide to do some name dropping in your cover letter, only drop the names of those people who will speak well of you. Be sure to get prior permission from the person to mention his or her name. Some people find it difficult to write effective cover letters because they don't want to toot their own horns. My advice? Toot away. Good work rarely speaks for itself--it usually needs a microphone to be heard. Studies have shown that successful executives spend about half their time on their job and the other half on self-promotion and office politics. Five final points: 1. 2. 3. 4. 5. Take the time to know the company or organization you are contacting. Know what you have to offer. Analyze your strengths and weaknesses. Be prepared to show the employer that you can do the job--and do it well. Target your letter to an individual rather than a position. Spend the time to get it right. You have a snowball's chance in Hades of getting an interview if your letter contains errors. Here's the cover letter that accompanied the first resumé: May 5, 2003