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Chapter 7. Writing Subject Lines with Re... > Serving Multiple Audiences with a Si...

Serving Multiple Audiences with a Single Subject Line

To send a single message to many people with varying needs and interests, write a subject line that appeals to everyone.

Let’s say your supervisor asks you to send an e-mail memo inviting members of the accounting and information systems departments to a demonstration of a new accounting software package. If you write a subject line that reads “Accounting Software Demo,” the information systems department might assume the demo does not pertain to them and delete the memo without reading it. If, on the other hand, your subject line reads “Technical Perspectives of Accounting Software,” the accountants might be scared away.


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